“Ah yes, so begins the joys of trying to decode what an advert says vs what it really means. Has the ‘experienced hunter’ taken someone for a mannerly, civil day out? Or has some poor Irish jockey just clung on to a neck strap until they ran out of hedges to aim at?”
One of the most common points of contention when writing a sales ad is whether or not to include price. Meagan DeLisle looks at both sides of the argument, finding advantages both for including the price and leaving it off.
“Hi, my name is Zack, and this is my horse Walter.” This sales video is well worth the 20 minutes it will take to watch it in its entirety.
Whether you’re in the market for a horse or not, you need to check out this Facebook page — it’s honest horse trading at its finest, and funniest! (more…)