Only January 5 and we already have our first major winter storm under our belts. Here’s how you all got through the East Coast’s “bomb cyclone” — because winter weather wasn’t already scary enough before we started calling it that.
How can professional riders and trainers set themselves apart from the herd in a competitive industry? Professional dressage trainer Brianna Zwilling explains why marketing is the best investment a professional can make.
Trainers need to have more than horsemanship skills: business acumen and interpersonal skills are critical for survival. Claire Trafton shares some details.
Navigating the gray area of amateur status, brand ambassadorships and social media according to recent USEF clarifications often leads to more questions than answers. Claire Trafton of Entrigue Consulting maps the scene.
Social media can be a powerful tool to promote one’s business and professional status — but there are a few pitfalls to avoid. Claire Trafton of Entrigue Consulting explains.
A new craze is sweeping social media and we’re putting a horsey stamp on it.
Not only is Abbie an amazing rider (look at that scarypants fence she’s jumping!), she’s good with words and handy with a computer. (more…)