If this sexy gray Icelandic horse running in slow motion down a craggy beach doesn’t sell clothing, we’re not sure what will.
Eral North, a Shanghai-based clothing company specializing in technical apparel with a high fashion feel, launched its new concept with an Icelandic ad campaign — shot entirely on location on a dramatic, craggy Icelandic beach, complete with the native Icelandic horses we all know and love.
Check out the ad itself, which will probably make you want to bundle up in a warm jacket:
And check out the behind the scenes video featuring the entire cast and crew, plus bonus Icelandic horses:
As with many concept ads, we’re not entirely sure what’s going on here, but the Icelandic horse is definitely a rockstar, so we’re giving this one two big thumbs up.