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Porsche Puts the Cart Before the Horse in New Ad Campaign

Lindsay Rausch gets the scoop on the sportscar’s new “Rear Horsepower” ad campaign. Rear horsepower… get it?

From Lindsay:

Porsche in China has paired with Fred & Faird, a French communication agency based in Paris and Shanghai, for a new ad campaign for the new Porsche 911. The unique part of the powerful sports car is that it is a rear engine car, and playing on that the “Rear Horsepower” campaign was born. These images are plastered in large billboards around Shanghai. Why did history never think of this before?

Images via Fred & Faird:

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Go Riding!

About the Author: Lindsay learned to ride as a kid from her mom who had been a trainer and horsemanship instructor in a previous life. Lindsay and her husband own a 10.5 acre hobby farm and keep a few cows and are making room for horses on the property. You can follow her at candlfarm.wordpress.com.

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