This 2009 commercial for Australian beer Carlton Dry takes the sport of show jumping to a whole new level.
Here’s the commercial in its entirety:
Ant Keogh, Creative Director, Clemenger BBDO Melbourne, explains in this Campaign Brief interview: “It’s about those ideas you have with your mates at two o’clock in the morning; dreams that inspire you but rarely ever see the light of day — many times for good reason. We thought to ourselves, ‘What if Carlton Dry could help people make them real?'”
Themes of other commercials in the campaign included attempting to break the land speed record for rubber chicken racing and skeet shooting with a real tank (complete with live ammunition).
The Internet is full of random horse-themed commercials, and we like to think of Horse Nation as a place where they can come die in peace. We are committed to honoring these forgotten and overlooked commercials in all of their weird glory, one by one, day after day after day. Have a favorite equestrian ad you’d like to see featured here on the site? Email it to [email protected].