Horse scents: Is horse-calming perfume on the way?

Forget horse whispering. Maybe you just need to change your cologne.

The Portland General Store apothecary has designed a scent to calm livestock. Farmer’s Cologne contains 100 percent essential oils that are aromatherapeutic and pleasing to cows and livestock, according to the website. In their product testing, horses–or at least one–seemed to like the smell too, according to the L.A. Times.

This is the creative company that seems to make scents for The Most Interesting Man in the World, like tobacco-scented beard oil, whiskey-scented aftershave and “Hunting Camp” hand soap. They crafted their livestock-calming cologne from native woods, earth, leaves and wildflowers, blended in a base of wild crafted Australian sandalwood and organic can sugar alcohol. The funky little apothecary, based in Maine, donates 10 percent of their profits to the Maine Organic Farmers and Gardeners Association.

The cologne hasn’t been snatched up by the horse community yet. Instead it’s been popular in hipster urban areas, like Brooklyn.

What does it smell like? According to the website:

The scent is smooth and masculine, reminiscent of the American cowboy, leaning on his worn leather saddle, with the sun and dust clouds casting a warm light across his weathered skin. He’s an icon so powerful that every man want to be him and every woman want to have him.”

But would every horse want to be caught in the pasture by him?

For $110 for 60 mL, you can find out.

farmer's cologne


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