The Year of the Horse Is Here (And Brands Are Galloping to Cash In)
From luxury watches to mahjong sets, tequila bottles to tote bags, the 2026 Lunar New Year is basically the Super Bowl of horse-themed shopping. Horse friends, this is your time to shine.
Today marks the official beginning of the Year of the Horse on the Lunar New Year calendar. And for horse lovers, this one hits a little differently.
Last week we discussed what the Lunar New Year actually is, but here’s a quick refresher. In the Chinese zodiac cycle, each year is represented by one of 12 animals, and the horse symbolizes energy, independence, ambition, and forward motion. It’s a sign associated with drive, charisma, and just enough boldness to make things interesting. This particular year is the Year of the Fire Horse, a rare combination that only comes around once every 60 years — amplifying all that momentum with extra passion and intensity.
In other words, if you’ve ever described yourself (or your horse) as “a lot,” this might be your year.
Naturally, brands across fashion, luxury, lifestyle, and even spirits have taken that symbolism and run with it. The result? A tidal wave of limited-edition horse-themed products designed to celebrate the zodiac and tempt every equestrian wallet in the process.
Saddle up. The Year of the Horse has officially begun.
Here are just a few of the products on the market RIGHT NOW.
Game Night, But Make It Zodiac
Sam’s Club Year of the Horse Mahjong Set
Yes, even Sam’s Club is in on it. Their limited-edition Lunar New Year mahjong set features engraved tiles with horse motifs, acrylic racks, and a display-worthy case. It’s festive without being kitschy and makes for a surprisingly chic coffee table piece. Bonus: You can absolutely justify this as “cultural appreciation” while secretly just loving that it has horses on it.
Sneakers With Stallion Energy
Air Jordan 1 “Year of the Horse”/Method of Make Editions
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Nike never misses a Lunar New Year moment, and this year’s horse-inspired Jordan drops feature bold red accents, elevated textures, and premium finishes. They’re sporty, collectible, and just flashy enough to make you feel like your barn boots have competition.
Dr. Martens Year of the Horse Collection
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Dr. Martens has a whole collection. From Classic Docs silhouettes getting zodiac detailing to loafers. Think embossed graphics, rich red tones, and subtle horse iconography. They’re tough, iconic, and frankly perfect for the equestrian who wants to look slightly rebellious while still secretly organizing their tack trunk by color.
Luxury Houses Doing What They Do Best
If you’ve ever said, “If I win the lottery” this section is for you.
Celine Paris
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Celine’s has launched an entire campaign, focusing on tying wishes to trees.
Burberry
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With its long equestrian history, Burberry didn’t exactly have to stretch. Expect horse motifs worked into leather goods and seasonal campaigns that feel very “heritage, but make it festive.”
Michael Kors
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Select pieces incorporate zodiac-inspired hardware and horse details that feel wearable rather than costume-y.
Radley London
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Radley’s playful approach includes charming horse silhouettes and limited seasonal bags that feel both British and barn-adjacent.
Farfetch
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More curator than creator, Farfetch has become the one-stop scroll for Year of the Horse capsules across multiple designer brands. If it’s luxury and zodiac-themed, it’s probably in their edit.
Jewelry That Says “Yes, I Am the Main Character”
Alex and Ani Year of the Horse Necklace
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A symbolic charm piece designed to channel good fortune and movement. It’s subtle enough for everyday wear — but you know why you bought it.
Pandora Horse Zodiac Jewelry
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Pandora’s Lunar New Year charms and necklaces bring the sparkle. Horse silhouettes, red accents, and delicate detailing make these easy gifting options (or self-gifting options, let’s be honest).
The “If I Sell a Horse” Category
Patek Philippe Year of the Horse Editions
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High horology brands have a long tradition of zodiac dials, and when Patek releases something themed, collectors pay attention. Think intricate engraving, hand-finished artistry, and a price tag that makes you question your life choices.
This is heirloom-level luxury — not impulse buy energy.
Toast to the Fire Horse
Because what’s a celebration without something strong?
Don Julio Año del Caballo Limited Edition
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Bold red bottle detailing and commemorative design elements make this tequila a display piece first, party second. It’s the kind of bottle that lives on your bar cart long after it’s empty.
Hennessy Lunar New Year Editions
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Hennessy has built a reputation for stunning zodiac bottles, often collaborating with artists for collectible packaging.
Raise a glass to ambition, independence, and maybe that one impulsive horse purchase you definitely didn’t need.
For the Collectors (and the Kids at Heart)
Build-A-Bear Year of the Horse Plush
Yes, it’s adorable. Yes, it comes with themed accessories. No, you do not need a child to justify buying one. Check it out here.
Stanley Year of the Horse Mugs & Tumblers
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Limited drinkware drops featuring festive red and horse graphics. Perfect for barn coffee at 5:30 a.m. while you contemplate your financial decisions.
Moleskine Year of the Horse Notebooks & Gift Sets
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For the planners, dreamers, and equestrians who start every year saying, “This is the year we’re getting organized.” The Fire Horse seems like a solid accountability partner.
Wearable Horse Energy
There are a ton of these, but here’s a unique one that’s not to be missed.
Reyn Spooner Year of the Horse Shirt
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Hawaiian-style prints meet zodiac horse motifs. Unexpected? Yes. Fun? Also yes.
So… Why Is This Year Such a Big Deal?
The Fire Horse only comes around once every six decades. In Chinese astrology, this sign represents dynamism, courage, charisma, and unapologetic forward motion.
Translation? It’s the year of bold decisions.
And apparently, bold shopping. The truth is, brands will always find a way to sell us something.
But this year? The branding just happens to involve horses.
So if you’ve ever wanted an excuse to buy the bag, the boots, the watch, the necklace, the tequila, the mahjong set, or the plush horse that absolutely does not fit your aesthetic but somehow fits your soul, the universe has handed you one.
The Year of the Horse is officially here. Enjoy your shopping and spend accordingly.
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