Every Friday, Horse Nation teams up with Ovation Riding to spotlight an individual or organization doing good work in the horse world. Today, we’re recognizing Audible Inc.
When Audible battled to a bold win in the Florida Derby on Saturday, it’s likely that few racing fans were thinking of Audible Inc., the audiobooks company that allows listeners to stream and download their favorite titles. But Audible Inc. was watching, and its equine namesake left quite the impression.
In celebration of the Into Mischief colt’s victory and further step on the road to the Kentucky Derby, Audible Inc. created #GoAudible, stepping in as a sponsor of the horse — and donating $15,000 to the Thoroughbred Aftercare Alliance, the non-profit organization that inspects and accredits aftercare organizations that help find second-career homes for horses coming off the track.
Additionally, Audible Inc. is spotlightling equine titles this month, such as The Eighty-Dollar Champion, The Perfect Horse, Secretariat, Seabiscuit and more.
“We are honored to share our name with Audible and thrilled to be a part of his road to the Kentucky Derby,” said Audible SVP of Marketing John Harrobin. “Our millions of listeners around the world use our audio service to immerse themselves in memorable stories every day. We know they’ll appreciate following the story of this remarkable horse as it unfolds.”
“It’s wonderful to see Audible the media company rooting for Audible in such a big way,” said Elliot Walden, President, CEO and Racing Manager of WinStar Farm and majority owner of Audible the horse. “By supporting the Thoroughbred Aftercare Alliance and highlighting equine-related audio titles for millions of listeners to enjoy leading up to the Kentucky Derby, Audible is gearing up our colt’s quest to wear the roses on the first Saturday in May.”
We at Horse Nation salute any effort to help bring horse sports into the mainstream, whether it’s by a major company getting behind a racehorse or making sure equine titles get their share of the spotlight — and Audible Inc.’s major donation to the Thoroughbred Aftercare Alliance is a great way to highlight the importance of aftercare for racehorses.
To follow the #GoAudible campaign and see what Audible Inc. has in store next, visit the website.
Many thanks thanks to Ovation Riding for their support of both Horse Nation and individuals and organizations that are doing good work in the horse world. If you know someone who deserves a Standing Ovation, we would love to recognize them in a future post. Email the name of the person or organization along with a message about the good work they do to [email protected] Photos/videos are always welcome, and include a link to their website if applicable.