Lexington, Kentucky — the horse capital of the USA — recently released a new ad campaign… filmed by horses.
If you’re a horse-loving town like Lexington, why not fully embrace it in every aspect of life? That seems to be the concept behind the latest ad campaign from Visit LEX, the city’s tourism board. Not only did they feature horses in their latest round of commercials, but they actually had the horses film them.
Visit LEX worked with Mill Ridge Farm to carefully fit small cameras on some willing broodmares and turned ’em loose to see what the horses would show us. This might be our favorite ad campaign of all time…
How cute is that? If that doesn’t want to make you go to Lexington, we don’t know what will.