Best of JN: George Morris Riding Apparel Debuts

The best way to guarantee the infamously particular George Morris doesn’t hate your outfit? Buy it from him directly!

Wellington, Fla. – May 18, 2017 – Legendary trainer and judge George H. Morris has inspired a fashionable new line of classical riding apparel by Equine Couture and TuffRider. All products will be available in the United States starting the middle of July. A soft launch of the Pro Polo for ladies and men was released during the recent Rolex Kentucky Three-Day Event.

These lines seek to bring back classical riding apparel using contemporary fabrics, a concept which Morris refers to as ‘back to the future.’ An iconic and respected figure among the hunter/jumper and equitation disciplines, Morris is a classical rider himself and wants the brands to reflect his style.

The GHM Collection incorporates seven bold colors into their ensembles that embody Morris’s unique perspective in the equestrian industry: Cornflower Blue, Safari, Duck Green, White, EC Navy, Wine, and Graphite. Products include knee patch breeches, long and short sleeve polo shirts, and show coats.

“The material of their clothing is absolutely beautiful,” noted Morris. “It is very high quality, very soft, very absorbent and fits correctly. I am proud and honored to have my name associated with such fine clothing.”

Affordably priced yet fashion forward in design, the GHM Collection by Equine Couture for ladies and GHM Collection by TuffRider for men is expected to become a staple for schooling and showing wardrobes across the country.

George H. Morris is considered the “founding father” of hunt seat equitation. Former chef d’equipe for the United States Equestrian Federation (USEF) show jumping team, Morris hosts clinics all over the country to educate upcoming riders. Morris’s reputation precedes him, winning the ASPCA Maclay Horsemanship Finals and the AHSA Hunt Seat Equitation Medal Final at Madison Square Garden at only fourteen.

For more information on upcoming products, visit

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