#TBT: That Time Horse Nation Designed New Pictograms for the FEI
… well, we tried to, at least. Four years later, we still can’t fathom why our designs ultimately weren’t selected.
Back in 2012, the FEI hosted a contest to redesign its discipline pictograms — here are the old pictograms, which have been in use since 2002:
Here are the new ones, designed by contest winner and Swedish showjumping Olympian/graphic designer Peder Fredricson:
The winner was announced on November 8th, 2012 via this needlessly long, drawn-out video (be forewarned if you decide to watch it that it’s 2 minutes and 11 seconds of your life you’ll never get back):
You may recall that Horse Nation’s entries were rejected.
Round 1 of our entries:
Not to be discouraged, we went back in and took our designs in a slightly different artistic direction for Round 2:
We still think our designs were better.
Oh well. Maybe next time.
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