Wednesday Morning Feed from World Equestrian Brands

A winning impression led to a World Equestrian Brands Tack Matters Award for Ruth Hogan Poulsen and Madame Noir this week in Wellington.

Wellington, FL (March 31, 2014) – On the twelfth and last week of the Adequan Global Dressage Festival in Wellington, Ruth Hogan Poulsen and Madame Noir took center stage. Their performace was highlighted by exceptionally well fitting and beautiful tack, and it was starpower enough earn them the World Equestrian Brands Tack Matters Award.

“You can never get a second chance to make a first impression,” Poulsen said as she accepted the Tack Matters Award, which recognizes riders whose well fitting, beautiful and functional tack inspires others to be their best. As a prize she received Equilibrium Stretch and Flex bandages. Equilibrium designs some of the most technologically advanced leg protection and therapy products on the market today. With extensive studies on marterials, and the effect of weight, heat, concussion, and other key points of leg protection, Equilibrium can state with 100% certainty that all of their products have been tested in labs and on cross country courses, dressage arenas, show jumping courses and that they meet and exceed the demands of the sport.

Throughout her adept performance, guiding Michael Rotko’s nine year-old, 16.2-hand black Danish (Nobleman x Silke) warmblood mare through her first Prix St Georges in Wellington’s electric atmosphere, Poulsen presented a pulled-together look that included coordinating her helmet to her horse’s browband and credited her ground crew – Melissa McLaren and Annie O’Brien – with “having a lot to do with how great she (Madame Noir) looks.”


Sahar Daniel Hirosh and Ruth Hogan Poulsen accepting Poulsen’s World Equestrian Brands Tack Matters Award. Photo courtesy of JRPR.

“I couldn’t be happier all the way around, thank you!” beamed a happy Poulsen.

“She is absolutely right about getting only one chance to make a great first impression,” Moore said. “It’s a message of good horsemanship and presentation that bears support. Tack is part of that image. It all matters.”

The Tack Matters Awards recognize riders whose well fitting, beautiful and functional tack serves to inspire others to be their best and includes prizes from the WEB, US Distributor of Amerigo, Equilibrium Products, EA Mattes, and Vespucci. World Equestrian Brands is committed to providing world class, high performance equestrian products with hassle-free, personalized service backed by an experienced team of riders. Visit

For more info, visit World Equestrian Brands.

Go World Equestrian Brands, and Go Riding!


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