That’s the headline from an Alabama news station’s report on the results of a recent “State of the Herd” survey.
WTVY Channel 4 (Dothan, AL) reports, “Since its premiere in 2010, My Little Pony: Friendship is Magic has attracted a rapidly growing adult male fanbase outside of its target audience of young girls. An online survey of over 20 thousand fans of the show reveals statistics behind the show’s fans.”
Here are a few of the findings:
The survey goes on to reveal MLP fan demographic profiles in the areas of family, education, income, lifestyle, and personality. Check out the full survey report here.
The story from WTVP Channel 4: