Video du Jour: What. The. Full-cheek snaffle.

We’re super confused. We noticed this new equestrian-themed promotional video on YouTube–but we can’t figure out what it’s supposed to be promoting. Any ideas?

Here is your one and only clue, from the YouTube video description: “Here is the awesome website around the horses!”

[HorseEvolu]

Any guesses as to what it is that’s “coming soon”? Ready, set, post your speculations in the comments section below!