FEI Unveils New Sport Pictograms

Perhaps you remember earlier this year, when the FEI announced a design contest for the creation of new “pictograms” for its seven disciplines. Well, brace yourself for the big reveal!

Here are the old pictograms, which have been in use since 2002:

Here are the new ones, designed by contest winner and Swedish showjumping Olympian/graphic designer Peder Fredricson:

The winner was announced on November 8th via this needlessly long, drawn-out video (be forewarned if you decide to watch it that it’s 2 minutes and 11 seconds of your life you’ll never get back):

You may recall that Horse Nation’s entries were rejected.

Round 1 of our entries:

Show jumping


Not to be discouraged, we went back in and took our designs in a slightly different artistic direction for Round 2:

We still think our designs were better.

Oh well. Maybe next time.

Leave a Comment


Leave a Comment

Your email address will not be published. Required fields are marked *