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Search Results for: claire trafton

Listen Up! The Equestrian Podcast with Bethany Lee is Making Strides

February 5, 2019Kristen KovatchContributorPodcastLeave a comment

Unafraid to tackle some controversial topics as well as providing a look at the many facets of the horse industry, Bethany Lee’s new The Equestrian Podcast examines our dynamic industry. →

‘But I Thought My Insurance Covered That!’

November 8, 2018Kristen KovatchContributorInsuranceLeave a comment

Insurance: not that much fun to talk about, but absolutely critical in this day and age in the horse world. Claire Trafton teams up with Holly Lopes from Cheval Insurance Services to give us the scoop. →

Now Hiring: Considerations For Professionals & Working Students

July 3, 2018Kristen KovatchContributor#HORSE JOBSLeave a comment

The only thing harder than finding the right horse job is finding the right employee — and vice-versa. Claire Trafton of Entrigue Consulting has a few considerations for both employers and employees. →

Show Sponsorship for Dummies: How to Create ROI For Your Small Business

June 5, 2018Kristen KovatchContributor#business, SponsorshipLeave a comment

If you operate a small equestrian business, chances are you’ve been hit up for horse show sponsorship. Claire Trafton of Entrigue Consulting explains how best to leverage show sponsorship opportunities for the best return on your investment. →

‘Run Your Business With Integrity’: Equine Business Ethics

March 6, 2018Kristen KovatchContributor#business, EthicsLeave a comment

Working with employees, adhering to contracts, dealing with late or missed payment… ethics in the world of equine business can get your head spinning. Claire Trafton discusses a few examples. →

‘Go Big or Go Home’: Scott Hayes Is Changing West Coast Dressage

January 4, 2018Kristen KovatchClaire Trafton#HORSE JOBS, Adequan West Coast Dressage Festival, DRESSAGELeave a comment

The mastermind behind the first annual Adequan West Coast Dressage Festival, ongoing right now, Scott Hayes is powered by the strength of his vision for west coast equestrian events. Claire Trafton speaks with Hayes to learn more! →

Standlee Best Contributor Column of 2017

December 27, 2017Kristen KovatchSponsoredBest of 2017, StandleeLeave a comment

Vote for your favorite column here! →

Playing the Game: Client Relation Tips for Trainers

November 6, 2017Kristen KovatchContributor#SOCIAL MEDIA, MarketingLeave a comment

Trainers need to have more than horsemanship skills: business acumen and interpersonal skills are critical for survival. Claire Trafton shares some details. →

Equestrian Social Media: Amateurs & Brand Ambassadorships

October 4, 2017Kristen KovatchContributor#SOCIAL MEDIA, MarketingLeave a comment

Navigating the gray area of amateur status, brand ambassadorships and social media according to recent USEF clarifications often leads to more questions than answers. Claire Trafton of Entrigue Consulting maps the scene. →

Equestrian Social Media: Dos & Don’ts for the Professional

September 1, 2017Kristen KovatchContributor#SOCIAL MEDIA, MarketingLeave a comment

Social media can be a powerful tool to promote one’s business and professional status — but there are a few pitfalls to avoid. Claire Trafton of Entrigue Consulting explains. →

2017 Horse Nation Readers’ Choice Award Winners

December 29, 2017Kristen KovatchSponsoredBest of 2017Leave a comment

Our first-ever Readers’ Choice Awards saw nine hotly-contested categories with the best stories of the year vying for honors. We’re pleased to announce the winners here! →

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